Since the nineteenth century, Henri Claude Cosmetics is the French reference Haute Parfumerie. Combining power and subtlety, the brand has done well out of the game by developing its famous eau-de-cologne « Physique » for career minded men. 

 

This year, Henry Claude Cosmetics is exported itself to Russia. Inspired by the cold and ancient white lands of Siberia and the urban blocks of Red Square, Physique is the perfect distillation of a wild and urban man. 

 

For years, our campaign theme in France was based on the urban style and the moto « Physique, for the urban men ». Since our product launch in 2014 in Russia, we want to morph into a new brand image and we decided to shift the main theme of the campaign illustrated by the moto « Physique, where wilderness meets urbanity. »