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HISTORY OF A MAN'S SCENT

“Perfume is magic. It’s mystery. We recreate the smell of a flower. Of wood. Of grass. We capture the essence of life. Liquefy it. We store memories. We make dreams,” he told her once. “What we do is a wonder, an art, and we have a responsibility to do it well.” 
― M.J. Rose, Seduction

OUR BOTTLE

The container has a solid appearance. It is a quite squared to remember the good physical conditions of men, their shoulder span and stature.

 

We want to keep the idea that men who wear Physique feel confident, attractive and sophisticated, but we also want a thin container and with uncluttered shapes to remember the smartness, the prestige and the glamor of the brand.

 

 

HCC chose to use materials adapt to the image of the fragrance such as steel and onyx, cold materials to evoke the cold Russian snow. The container is black with silvery reliefs to underlined the refinement of our brand.

OUR SCENT

Physique is a fragrance you cannot forget.

 

Still based on redwood and cedar, the alliance with citrus and spices reveal the strong physique and personality of the urban man.

For our Premium Russian launch, we also wanted to disclose the wilderness and strongness of the Russian mysterious lands showed by the fresh, woody and long lasting aroma of Physique.

 

For our Medium brand, we want it fresher in order to attract younger men. As a result, Physique Medium is the perfect mixture of cedar, citrus and ginger, the aphrodisiac.

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